Your About Us page should be:

• Informative. It doesn&rsquot always have to tell your whole story, but it should at least provide people with an idea of .
• Contain social proof, testimonials, and some personal information that visitors can relate to, such as education, family, etc.
• Useful.
• Engaging.
• Easy to navigate.
• Accessible on any device.

Does that all sound complicated?

It really isn&rsquot.

The main purpose of your About Us page is to give your visitors a glimpse into who you are as a person or a business (or sometimes both).

As users discover your brand, they need to distinguish what sets you apart and makes you&hellip you.

This often requires finding the right balance between compelling content and a design carefully planned to look the part.

Conveying your identity in a fun and approachable &ndash but also reliable and informative &ndash way is challenging.

If you know who you are and your goal for your site, the About Us page should come naturally.