Rooted in the cultural soul of Jaipur, Rouhab is a contemporary ethnic wear label inspired by India’s timeless heritage and refined craftsmanship.

Our designs draw from the city’s rich legacy of textiles, royal aesthetics, and artisanal traditions—reimagined through a modern, minimalist lens.

Every Rouhab piece is thoughtfully designed, balancing elegance with ease, tradition with modernity. From delicate detailing to graceful silhouettes, our collections reflect a quiet luxury meant to be worn, lived in, and cherished.